Wednesday, October 30, 2019
Employment Relations in Australia Essay Example | Topics and Well Written Essays - 2000 words
Employment Relations in Australia - Essay Example In addition to this, the trade unions are deemed not to be of necessity as this would bring conflicts which are a vise and would bring disruptions. From the perspective of the employees, they should be multi skilled, flexible and should focus on improvement of business processes. Their efficiency is required to de full time in every field that they may be required to work in. The unions that are to be recognised are only those which are going to further communication between staff groups and the company but not for fighting of rights and seemingly propaganda. In addition to this, good relations and decision making participation is enabled and this is done to improve performance, enhance innovativeness, promote creativity and this is expected to improve the conditions of employment. The conflicts in an organisation are in this believed to emanate from inadequacy on the communication of management policies and information lack The unitaristic approach in Australia is more fictitious as it assumes that the employees will have a common interest with that of the organisation and the employers and that is to focus on achieving maximum results, following companyââ¬â¢s policies and adhering to their goals under all conditions. This opposes the thought propounded by Moore and Gardner on managerial prerogative, the validity of unitary in Australia is in question as the theory is only a lie that lies in the heart of HRM philosophy. The insistence on maintenance of a unitaristic state in organizations has gone far and wide to creating tensions in work places and is even believed that the employees no longer work out of good will, but out of lacking an alternative and have to bear the burden of following that which most of them do not believe in. and although they are involved in the decision making process, their interests do not supersede those of the organization and are therefore subordinate to them. Whenever there has been any tendency of formation of unions, measur es have been taken, first to deal with those involved and then with disintegrating the unions as demonstrated by Plowman, David H. (2005) in Recruitment strategies and union exclusion in two Australian call centers. The result which is a case of inequality has led to controversies far reaching even to the policy makers who have not taken it to be a serious case. Their argument is that for a case where growth and development has occurred, this should not be taken as a problem but an avoidable circumstance. Inequality in itself is not a state of poverty, but itââ¬â¢s a situation where equal efforts are not rewarded the same to different employees. It is seen more to be way of discriminating between parties for one reason or the other, either as a punishment or it may go too far to be a bit personal where even benefits and bonuses are involved. This may take different forms; due to race, gender, age, ethnicity, or as a way to let one learn a lesson in obedience to a certain powerful external force. Discussion There has been means in which this has evolved over time, most of which has been innovative and varied over time. For instance, the workplace relationships and awards have shifted from being centralised to being decentralised and the joint negotiations, agreements and awards to being individualised, the permanent contracts on jobs are no longer applicable as contingent working environments have taken their place. This has diminished the collective bargaining
Monday, October 28, 2019
A modern version of Shakespeares original play Essay Example for Free
A modern version of Shakespeares original play Essay Baz Luhzmans Romeo and Juliet was produced in 1997 the film is a modern version of Shakespeares original play. This essay will analyse the techniques used, the effect the opening and its successes on a modern audience. The film opens in an unconventional, modern way in order to catch the attention of the audience, for example in the starting scene a T. V screen moves towards us (the audience) and at the same time it expands till it actually covers the whole screen. The effect this has on audience is into a serious and concerning mood. I was also very impressed how the director modernized the scene. I believe what the director was trying to do was to stay faithful to the Shakespeare original play, so in other words he didnt change the scene or the play but he showed every aspect of the play in a way so that the audience could relate to this scene, for example the director uses a News caster to read out the prologue, while Shakespeare original play used a narrator to read out the prologue. The director headlines in magazines, newspapers and forecast to show key words in the prologue, for example in the News forecast they have a caption which is Star crossed lovers. The Characters are portrayed in an interesting and contrasting manner. For example the Montagues are portrayed as childish, humorous, unorganized and this characteristics is believed to be a stereotype of adolescents, so that the audience can relate to this characters and the lifestyles of the characters, what the director also does is he makes the addressees relate to the Montagues in order to gain the audience sympathy for the Montagues. While the Capulets are shown as mature, more organized, they are dressed in suits and also the Capulets characters display consistent behavior, they are always enraged, always ready to do battle and always out for blood, and this characteristics is also another typical stereotype but only this time this characters are portrayed as the Mafia. The director portrays them as evil and insincerity because they wear religious items while they live Sinful lives. The effect that the contradiction of the Montagues and Capulets has on the audience is it makes the audience realise that there will be conflict. The director portrays Montagues as humorous so this makes the audience laugh and he shows the Capulets as powerful evil hypocrites so this makes the audience more or less despite them, as they are the villains of the play. The setting is carefully chosen to show rage and anger for example the scene at the petrol station conflict happens, petrol station symbolises fire and fire symbolises rage, danger and conflict. What the director once again does is he stays loyal to the Shakespeares original play but once again modernises for example, the original play was set in Verona while Baz Luhzmans Romeo and Juliet is set in U. S. A Verona beach. The effect on audience is the scene is set in L. A to attract a young audience so that they can associate to the familiar setting. The language used in the film helps create a successful opening, in the Shakespeares original play he used a narrator to read out the prologue, the prologue is basically a summery of the play, there is few key words in the prologue which are the following New mutiny, Take their lives, Star crossed lovers, Ancient grudge, Fair Verona, the director uses this key words from the Shakespeares originals plays prologue and uses this words as headlines, and he also uses this key words as captions in several different scene for example the starting scene at the news cast the headline is Star crossed lovers, The effect this had on audience was it attract the audience attention to important aspects of the play. And I believe what the director was trying to do was to reinforce the spoken prologue in the captions he used instead of reciting it as Shakespeares did once again he modernized a scene in Shakespeares original play but still stays faithful to it. There was a scene in a petrol station, in the petrol station there was a sign which was Phoenix, add more fuel to your fire, the language used here draws our attention further to the families conflict because we associate this words with anger and rage, because the first word Phoenix is associated with fire and hell. What the director does through out the film is he basically gives us the audience clues on whats going to happen next.
Saturday, October 26, 2019
Nadine Gordimers A Soldierââ¬â¢s Embrace Essay -- essays research papers
A lion, apartheid, South Africa and racism. What do these things have in common? They all play a part in Nadine Gordimerââ¬â¢s collection of short stories called A Soldierââ¬â¢s Embrace published in 1980. This book is based around the lifestyle of South Africa, and the law separating the different cultures at that time (South Africa no longer has these laws of apartheid as of 1991). à à à à à In the recent news, there was a story about South Africa and its quarrels. What happened was there was a black man who tried to enter South Africa illegally, and he was caught. As a punishment, the white South African police let their dogs attack the black man and rip him apart. Just because the racist laws of South Africa have been rewritten less than a decade ago, does not mean that the people of different races have forgotten about that ordeal. It is these problems that Nadine Gordimer writes about. à à à à à She is a South African novelist and short story writer, who wrote about many of the issues there, such as the clash of races. In her short stories, she explores human behavior and unjust authority which was forced not only upon the native Africans, but also upon the people from the Middle East and the Chinese. She is a founding member of the Congress of South African Writers and won the Nobel prize for literature in 1991 (notice that is the same year the racist laws of South Africa were changed). She writes devotedly about South Africa and even ...
Thursday, October 24, 2019
Margaret Laurenceââ¬â¢s The Stone Angel Essay
Margaret Laurenceââ¬â¢s The Stone Angel is a novel, which depicts the last days of life of the protagonist ââ¬â Hagar Currie-Shipley. Pride, loneliness and final journey to death are the main themes of the novel. à The character of Hagar is transformed through the novel and the readers can see different stages this old woman comes in her perception of other people, life and death. Multiple flashbacks give us idea about the life of the main character and people who surround her. Margaret Laurence goes further than mere description of events. Deep investigation of Hagarââ¬â¢s beliefs, thoughts and ideas present not only a valuable investigation of old ladyââ¬â¢s inner world, but also make the readers to reflect on such important themes as love, friendship, pride, acceptance of death and coming in terms with oneââ¬â¢s reality. Margaret Laurence wrote in one of her interviews that she was not sure if the last days of ninety-year old woman could be an interesting reading for the wide audience. But she dared and fulfilled her idea and the novel became popular among the readers. It was included into several study courses soon after it was published. The subject touched in the novel echoed in the hearts of the readers and they were ready to share an experience of dying woman and reflect on the themes of pride and loneliness. Pride is the best characteristic of the main character. All Hagarââ¬â¢s life is dedicated to one ultimate purpose ââ¬â she wants to make a good appearance by any means. Any manifestations of emotions she regards as weakness, which should be avoided by any means. The name of the novel becomes a symbol for this pride, which makes the main purpose of Hagarââ¬â¢s life. From early age she feels superior to other children. An accident on the Manawak dump is very characteristics for better understanding of Hagarââ¬â¢s character. When Hagarââ¬â¢s friend Lottie killes small chicks in the Manawak dump Hagar becomes greatly impressed by this accident. This accident made such a great impression on Hagar that she was not able to forget about it during all her life. Many years later she retold this accident to Lottie after the death of their children. This accident had such an impression on Hagar not only because of her extra sensitiveness. For her killing birds became manifestation of strength. This strength was manifested by her shy friend. As Hagar herself describes her: ââ¬Å"Lottie was light as an eggshell herself, and I felt surly toward her littleness and pale fine hair, for I was tall and sturdy and dark and would have liked to be the oppositeâ⬠(Laurence,. 27). Comparing herself to Lottie Hagar suddenly came to realization that she was weaker than slim and shy girl she disdained. This accident became one of the turning points in the becoming of Hagarââ¬â¢s personality and shaped out all her further life. An accident in the Manawak dump made Hagar obsessed with pride and desire to keep a good appearance in front of people by any mean. Pride became sense of life and she was ready to sacrifice everything to this ideal. She did not make any exceptions, even for her dearest people. Being afraid to become weak, she even refuses to pretend being her mother when her dying brother asks her about this. She refuses to do so because she believes her mother was a weak person and Hagar is afraid even to pretend being weak. Pride does not let Hagar to accept the choice of her son to marry Lottieââ¬â¢s daughter. She sees their relations ââ¬Å"as a joke of God ââ¬â if people had told me forty years ago my son would fall for No-Name Lottie Drieserââ¬â¢s daughter, Iââ¬â¢d have laughed in their facesâ⬠(Laurence, 204). She boldly takes Godââ¬â¢s ââ¬Å"challengesâ⬠and decides to destroy their relationships. For this purposes she even turns to Lottieââ¬â¢s help. Hagar is stubborn and self-assured enough to make the decisions for other people and their future. She does not take feelings of other people seriously and even happiness of her own son does not count in comparison to her own ambitions. She does not hesitate even for a minute when making a decision to destroy Johnââ¬â¢s and Arleneââ¬â¢s relationship. Hagar forgets her own youth when she did not listen to anybody and married the man she had fallen in love with. ââ¬Å"I saw them with a covey of young, like Jessââ¬â¢s had been, clustered like fish spawn, children with running noses and drooping, handed-down pants four sizes too large. I couldnââ¬â¢t face the thought.â⬠(Laurence, 211) She is absolutely sure in her right and power to decide the destinies of other people and such attitude finally results in a tragedy. Pride and aesthetic feeling become main reasons, which define all Hagarââ¬â¢s behavior. Obsession with the importance of appearance becomes a reason, which destructs Hagarââ¬â¢s life. This concern about appearance prevented her from enjoying physical love with the husband. Inner rules and restrictions did not let her to forget about morals and appearance even for a minute. Doing her best to keep a good appearance she does not even cry on the funerals of her beloved son. Death is another important theme of the novel. All Hagarââ¬â¢s life becomes a constant battle with death. Since early years she denies death and destructions and since these very early times they follow her step by step. Feeling an approach of death, Hagar tries to escape this reality and looks for the mean to deceive death. In the beginning she turns to memories and recollects the pictures from her past. Childhood memories, marriage and children, all these memories help Hagar to create her own reality where there is no place for death. She can not even tolerate thoughts about death. In her reflections she states: ââ¬Å"Hard to imagine a world and I not in it. Will everything stop when I do? Stupid old baggage, who do you think you are? Hagar. Thereââ¬â¢s no one else like me in this worldâ⬠(Laurence, 255). Such a position reflects selfish attitude and pride. Hagar can not believe that the world can exist without her. à When Hagar realizes that she can not escape from reality any more aggression and desire to change something replaces all other feelings. Hagar rejects help of other people and tries to fight death. She can hardly control her feelings and anger becomes a mean to express her protest against the existing order of the world. The realization become difficult because death is that phenomenon, which Hagar tried to escape by any means since early childhood. From the very moment when Lottie killed chicks Hagar did not want to confess even to herself that death was a natural part of the world. She rejects any kind of help and perceives Marvinââ¬â¢s attempt to put her in the nursing home as a humiliation. Only after long period of inner fight Hagar finally comes in terms with the reality. Acceptance of the world around her becomes new experience for Hagar. She finally comes to hard realizations that her will and proud can not control everything in the world and there are things she has to perceive as they are, not attempting to improve them. Ability to see different sides of the problem also becomes new experience for Hagar. As she states, ââ¬Å"how you see a thing ââ¬â it depends which side of the fence youââ¬â¢re onâ⬠(Laurence, p. 224) May be for the first time in her life Hagar realizes that there are other people around her and these people also have feelings, thoughts and emotions. Such simple conclusion becomes a very serious breakthrough for this strong and proud woman who used to control everything and everybody during all her life. Hagar finally starts counting with the will of other people. She does several mercy deeds, which are done not because of some aesthetic value or in the attempt to make a good appearance. Hagar helps ill girl who can not get up. Later she talks to her son and tells him she loves him more than John, who died in the car accident. These actions require enormous amount of Hagarââ¬â¢s inner force. Simple acts of mercy are so new to her that she can not perceive them as something normal, like most of the people do. This transformation becomes the greatest accomplishment for Hagar. She lies to Marvin in the name of love. This lie is very vividly apposed to her proud refusal to lie for the sake of her dying brother many years ago. All these changes become a vivid indicator of big transformation, which happens to Hagar during the last days of her life. She finally realizes that there are things, which are more important than pride and good appearance, which have determined all her previous life. Such things as compassion, friendship and love for the first time uncover their true meaning for Hagar. The author uses the death to show the change in the perspective of the main character and to let the reader follow the person who leaves this world. From the other side new realization does not change her proud and independent nature. Hagar is still afraid and feels lonely, but she does not fight her destiny and the whole world any more. She makes her final decision to leave the world being proud and independent, like she has spent her whole life. In the last scene Hagar, dying, rejects the help of the nurse to help her drink some water. She does it herself and this usual action which we do several times a day becomes an exploit for dying woman and proves her independence and power of her spirit. Margaret Laurence has chosen a difficult topic for her novel. She depicted the last days of the old woman left alone in her world, surrounded by the memories of the past and lonely in her voluntary isolation. The author describes different stages Hagar passed before her death and analyses her emotional conditions during these stages. But we meet death several times during the novel. We see in the memories of Hagar who lost almost all her dear people but didnââ¬â¢t think about the death like about something which could happen to her. The death is described without embellishments and exaggerations. But ordinary and routine descriptions help to get better understanding of the death and, finally, of life. Works Cited: 1. Margaret Laurence, The Stone Angel, New Canadian Library, Toronto, 1968.
Wednesday, October 23, 2019
Consumer & Industrial Buyer Behaviour Assignment
In consumer markets, segmentation typically entails statistically categorizing a large number of customers with similar needs into the same group so that they can be reached with similar marketing and advertising channels. By doing so, the marketer can then analyze the needs of the consumers and cater the products to better fit their needs. For the consumers, the decision process for making purchases begin with need recognition ââ¬â they differentiate between their actual or desire states. Needs are the basic forces that motivate the person to do something. Some needs involve a person's physical well being; others the individual's self-view and relationship with others. Needs are more basic than wants. Wants are needs that are learned during the person's life. A successful marketer will be able to create the need amongst consumers and try to satisfy it. After the consumer become aware of their needs or wants, they will store them in their memory or go around searching for information on these needs. There are two kinds of searches: internal and external. Internal search is when the consumers search within their existing knowledge base, beliefs and attitudes. External search is when they seek information from neighbors, sales peoples or consumer reports etc. The consumer can obtain information from any of several sources: personal, commercial, public and experiential. Personal sources include family and friends. The personal sources are important for the person when making a buying decision. The marketer can use commercial sources such as advertising and point-of-sale marketing to reinforce the product awareness and increase the knowledge of the brand name. After gathering information from various sources, the consumer will then start to evaluate the different alternatives, weighing the pros against the cons. They rank the brands and form purchase intention. The purchase decision will result in the consumers buying the preferred brand and two factors can affect the purchase intention: attitudes of the others and unexpected situational factors. If you wants to buy product A, but your mother feels product B is cheaper while the quality of the two products is similar, it is very likely that you will end up buying product B instead. After purchasing the product, the consumer will be satisfied if they find that the product has met or exceeded their expectations. Re-purchases will likely occur, and consumers will probably introduce the product to their relatives and friends and become loyal customers of the brand. If, on the other hand, the reverse occurs, bad word-of-mouth will result and even consumers who have never tried the product will be hesitant to buy it. Societal values in the Body Shop It is critical that all aspects of the firm's marketing mix be consistent with the value system of its target market. Different groups will have different value systems and marketers must adjust their activities to the values of their target group. Marketers must also change their marketing mix as the value systems of their target groups evolve. Fortunately, values generally change slowly. Firms will have time to allow the practices to evolve if they monitor customer values. Firms can do that by conducting their own monitoring surveys or subscribe to one of the many commercial surveys. However, caution should be used in responding to popular press declarations of major value shifts. Nowadays, most of customers increasing concern for the environment. Marketers need to respond this approach by 1) producing products whose production, use or disposal is less harmful to the environment than the traditional versions of the product, 2) developing products that have a positive impact on the environment or 3) tying the purchase of a product to an environmental organization or event. Marketers need to be cautious when making environmental claims. Those most concerned with the environment are opinion leaders who are active shoppers. These people carefully evaluate advertising claims and are skeptical about them. As concern for the environment grew throughout the 1980s and into the 1990s, many firms began to improve their products and processes relative to the environment and to advertise those improvements. In recent years, most of the companies have included ethical objectives in their mission statement. The products and services provided by these companies acquire a special meaning to their customers, which is associated with the value chain. However, failure to live up to ethical objectives may attract criticism. One company that has been very successful establishing an environmentally friendly image is ââ¬Å"The Body Shop.â⬠The name ââ¬Å"The Body Shopâ⬠creates a natural and ethic subculture to the customers, which is further reinforced by the use of green to decorate their retail shops. It gives a standardized message ââ¬â The Body Shop sells natural products. Store image is composed of many different factors. Store features, coupled with such consumer characteristics as shopping orientation, help to predict which shopping outlets people will prefer. Some of the important dimensions of a store's profile are location; merchandise suitability and the knowledge and congeniality of the sales staff. The Body Shop started in Brighton on the South Coast of England by Anita Roddick with only twenty-five hand-mixed products on sale in 1976. At first, The Body Shop employed mostly friends and friends of friends and everybody viewed themselves as one big family. However, the organization rapidly expanded through a system of franchises and to gain a franchise the potential franchises are all screened to ensure that they have the same ethical beliefs as the founder. The Body Shop now operates around the world with almost one thousand four hundred shops. The Body Shop maintains a number of formal policies, guidelines and manuals that underpin the ideals expressed in the Mission Statement. The Body Shop ââ¬Ës mission statement as quoted in Values Report 1997 is that the company is unique in explicitly giving attention to social problems. They focus on social responsibility and naturally based quality personal care products. Their core principles are organized into five pillars: Defend human Rights; Protect Our Planet; Promote Community Trade; Activate Self-esteem and Against Animal Testing. These are core to their campaigning and community engagement programmes and are an integral part of their business philosophy and practice. The Body Shop is committed to doing business with integrity and transparency. This means using their principles to inform customers of the way they do business and setting their business partners and themselves clear standards of practice. It also involves engaging stakeholders with their business aims and reporting on their performance within the overall context of their business strategy. They focus are on being a world-class retailer, offering customers prestige products at value prices with excellent customer services. In United Kingdom, they have driven through a major initiative called ââ¬ËInspiring the Customer' in order to improve service. Unlike other cosmetics companies, the Body Shop does not claim that their cosmetics will eliminate wrinkles, make you look years younger or thirty pounds slimmer and change one's life. The company promotes health and well-being instead of beauty. Instead, it used stories to promote products. In 1998, they introduce Ruby dolls- love your body. She is a fat lady like a real person and she does not look like conventional models. The whole campaign aimed to give a self-esteem message to the customers. The Body Shop's philosophy of promoting health and well-being and actually serves as a promotion device. They focus on naturalness and health is a kind of niche marketing strategy, which attracts a relatively small segment of the market. This niche market generated a pre-tax profit of GBP20.4 million in 2003. The Body Shop sells skin and hair care products from Vitamin E cream to Tea Tree Oil, from Banana Shampoo to Aloe Vera Lotion. All in all, The Body Shop's product range includes over 400 products and 400 accessories. There are special product lines for men, for expectant mothers and for babies. There are sun-tanning products perfume oils and a full range of accessories, including brushes, towels, household gloves and sponges. At the time of writing, it enhanced its skin care range with the launch of kinetin. The Body Shop also undertook a stance of being against animal testing and seeking to gain attention and business from the environmentalist market by recycling bottles and keeping wastage to a minimum. However, it is worth noting that The Body Shop originally introduced recycling plastic bottles as a cost reduction exercise. Due to falling customer demand, the company discontinued their long-running refill service in January 2003. However, by investing time and resources to introduce the recycled plastic programme they believe they will have a greater positive impact on the environment globally than their refill service could possibly offer. In November 1998, the United Kingdom government banned tests on cosmetic products and ingredients. There were also finished product test bans in the Netherlands and Germany. After two years, Europe banned cosmetics animal testing. It is an environment influence the customers chose their cosmetics. They will choose the anti-animal testing cosmetics. The Body Shop was the first international cosmetics retailer to be approved in the USA for its non-animal testing policy under a common Corporate Standard of Compassion for Animals. The Body Shop asserts a philosophy based on the exchange principle: a company that owes its success to society should do something in return. Hence, the company should take responsibility for society in several respects. Of course there is no real indication that social and environmental policies negatively impact The Body Shop's profits. Rather the company cultivates an ethical profile and its customers get the idea that in buying the products, they help people in the Third World or help save the environment. The company's Fair Trade policy includes buying ingredients and accessories from Third World countries, thus attempting to improve living conditions in poor areas. In 2001/2 The Body Shop purchased over GBP5 million worth of natural ingredients and accessory items through the Community Trade programme, including nearly 60 tonnes of natural ingredients. Now there are 37 suppliers ranging from Nicaraguan sesame farmers to Indian handicraft producers from 24 countries from Australia to Zambia. The sponsoring of Greenpeace in 1985 reinforced this approach. In addition to encouraging employee involvement in the local community, the Company also facilitates employees' personal donations to their selected charities through a give-as you-earn payroll scheme. Other initiatives include Charity Works, an on-site charity shop enabling employees at the United Kingdom head office and distribution center in Littlehampton to purchase products that are substandard or shop spoiled. This initiative allows for the disposal of non-saleable stock in an environmentally responsible way, while also bringing benefits to the local community and employees of The Body Shop. The use of environmental and ethical issues are used to appeal to those who have the same concerns as well as in gaining free publicity from local and national press. Marketing uses psychographics to identify those not only with the desire for more natural and high quality products, but those with the same beliefs and attitudes towards the products they buys. The increased awareness in environmentalism and concern over the way the planet is being treated has also created a fashion of environmental awareness, taking this appeal mainstream rather than remaining as a marginal target market. The good value and the simple packaging with clear labels were also more extensive than most common brands. For many products there is a decision making process, this takes place in the black box. Black box models treat the individual and his or her physiological and psychological make-up as an impenetrable black box. They are concerned with the external environmental influences on behavior and in the context of consumer behavior. The producer is affected by the actions of its competitors and the government; distributors are affected by the sales and marketing efforts of their suppliers and by the needs of consumers and finally consumers are affected by the marketing activities of producers and retailers and by the actions of the other consumers. This may be by the category-based evaluation or piecemeal processing. Category based decision making is a method of evaluating a product. The category based process will involve the consumer will make use of the existing knowledge or memories that they already have regarding the product. They may remember that a particular brand was associated with Fair Trade, or received a good review in a magazine. Advertising may play a large part in this but as the Body Shop philosophy is against advertising. Many of the consumers will have gone into the shop aware of the philosophy, this is usually through publicity surrounding Anita Roddick or by the notices that advertising the philosophy in the window such as trade not aid and supporting environmental issues. A piecemeal process is where the consumer takes into account the different characteristics of the different products. The consumer looking for a product may therefore look to see if it is scented, tested on animals, what the strength and type is described as and possibly even the usefulness of the jar after the product is used. In attracting the consumers into the store the category process may be used and inside the piecemeal process may be seen as determining what products are purchased. Conclusion The consumer decision produces an image of an individual carefully evaluating the attributes of asset of products, brands or services and rationally selecting the one that solves a clearly recognized need for the least cost. It has a rational, functional connotation. While consumers do make many decisions in this manner, many others involve little conscious effort. Furthermore, many consumer decisions focus not on brand or with the environment in which the product is purchase or used. Purchase cosmetics requires limited decision making. It involves internal and limited external search, few alternatives, simple decision rules on a few attributes and little post purchase evaluation The marketers of the Body Shop are helping consumers recognize problems. The approach is generic problem recognition to cause problem recognition. It creates the need for affiliation and for assertion. Affiliation is the need to develop mutually helpful and satisfying relationship with others. Group membership is a critical part of most consumers' lives and many consumer decisions are based on the need to maintain satisfying relationships with others. The need for assertion reflects a consumer's need for engaging in those types of activities that will bring about an increase in self-esteem as well as esteem in the eyes of others. The Body Shop has full range body products and they are natural and protect environment and has gained a first mover advantage in this market. The Body Shop believes that disclosure is an important tool in helping stakeholders to feel engaged in its business aims and approach. As importantly, it regards the discipline of preparing accounts and reviewing its performance in an objective way as a crucial management tool for developing the company's understanding of its current approach. The company aims to provide a current insight into the business to share its philosophy and aims and helps manage expectations around its ongoing performance. It will create the customer awareness and reinforce them to choose their products. The product is seen as ethically appealing with good quality ranges that appeal to a wide target market. The slightly high price of a high mid rate product is justified by the increased value that consumer places on the goods and the way that the consumer will also feel good about themselves. Promotion is the communication of the company values in some form. All these come together to form a successful company that has since been emulated by many larger leading companies, however they lack the credibility and as such fail in total emulation.
Tuesday, October 22, 2019
Free Essays on Genji Characters
Lady Akashi Akashi, Lady of Daughter of a former provincial governor turned priest, she becomes one of Genji's secondary wives. Her daughter is adopted by Murasaki and eventually becomes empress. Akikonomu Akikonomu (ah-kee-koh-noh-moo) She is the daughter of Prince Zembo and the Lady of Rokujo. She serves as high priestess of the Ise shrine and later as the principal wife and empress of the Reizei emperor. Aoi Aoi is Genji's first and official wife. She is the daughter of the first Minister of the Left and sister to To no Chujo. She is one of the few women in the tale that seems to be immune to Genji's charms. Aoi is described as very proper. So much so, that after her death, Genji wonders "how for all these years he could have seen in her any flaw" (Aoi, 11) She gives birth to Genji's son Yugiri, who seems to have inherited her studious nature (but Genji's cursed lecherousness). Her death is attributed to Rokujo's spirit. This followed from Rokujo's carriage getting pushed to the rear at a procession with Genji as the main attraction. Princess AsagaoAsagao, Princess (ah-sah-gah-oh) Daughter of Prince Momozono, who was a brother of Genji's father. She is thus his first cousin. Her pursues her from time to time, but without su FujitsuboFujitsubo (foo-jee-tsoo-boh) A secondary but favorite wife of Genji's father. She is the brother of Prince Hyobu, and thus the aunt of Murasaki. She is the mother of the Reizei emperor, who is actually Genji's child rather than his father's Genji is the central character in the Tale. Son of the Kiritsubo Emperor and Kiritsubo, his beauty was unrivaled. The Tale is the story of his life and his legacy. His lifelong friend and rival is To no Chujo. His loves are numerous, but the most notable are Fujitsubo and Murasaki. Higekuro, Prince (hee-geh-koo-roh) His father was a Minister of the Right. His principal wife is a daughter of Prince Hyobu. His sister Shokyoden becomes the principal wi... Free Essays on Genji Characters Free Essays on Genji Characters Lady Akashi Akashi, Lady of Daughter of a former provincial governor turned priest, she becomes one of Genji's secondary wives. Her daughter is adopted by Murasaki and eventually becomes empress. Akikonomu Akikonomu (ah-kee-koh-noh-moo) She is the daughter of Prince Zembo and the Lady of Rokujo. She serves as high priestess of the Ise shrine and later as the principal wife and empress of the Reizei emperor. Aoi Aoi is Genji's first and official wife. She is the daughter of the first Minister of the Left and sister to To no Chujo. She is one of the few women in the tale that seems to be immune to Genji's charms. Aoi is described as very proper. So much so, that after her death, Genji wonders "how for all these years he could have seen in her any flaw" (Aoi, 11) She gives birth to Genji's son Yugiri, who seems to have inherited her studious nature (but Genji's cursed lecherousness). Her death is attributed to Rokujo's spirit. This followed from Rokujo's carriage getting pushed to the rear at a procession with Genji as the main attraction. Princess AsagaoAsagao, Princess (ah-sah-gah-oh) Daughter of Prince Momozono, who was a brother of Genji's father. She is thus his first cousin. Her pursues her from time to time, but without su FujitsuboFujitsubo (foo-jee-tsoo-boh) A secondary but favorite wife of Genji's father. She is the brother of Prince Hyobu, and thus the aunt of Murasaki. She is the mother of the Reizei emperor, who is actually Genji's child rather than his father's Genji is the central character in the Tale. Son of the Kiritsubo Emperor and Kiritsubo, his beauty was unrivaled. The Tale is the story of his life and his legacy. His lifelong friend and rival is To no Chujo. His loves are numerous, but the most notable are Fujitsubo and Murasaki. Higekuro, Prince (hee-geh-koo-roh) His father was a Minister of the Right. His principal wife is a daughter of Prince Hyobu. His sister Shokyoden becomes the principal wi...
Monday, October 21, 2019
The Process of Writing a Stunning Research Paper
The Process of Writing a Stunning Research Paper The first sign of getting older in terms of education is a new writing assignment known as a research paper. Compared to a regular high school writing task like essay, college research paper requires much more time and efforts. While you donââ¬â¢t have to add an abstract and appendix to your essay, a scientific research paper usually requires these sections to be included. A research paper is usually assigned to the students of scientific classes like Biology, Physics, Astronomy, etc. It occupies more than 1 page. When writing a research paper, students have to stick to other writing styles than simple MLA. That is why often students get stuck with the writing process and turn to online writing services. The Role of a Research Paper in Your Education To be sincere, there is no single successful formula for writing a stunning research paper. The structure remains the same, but you have to come up with your original voice to gain teacherââ¬â¢s appreciation. In case you are an author in a scientific magazine or academic journal, it is a must to present some innovative ideas. Otherwise, your piece wonââ¬â¢t be interesting to read. We are not talking about writing a magazine article so far. It makes the mission a bit easier. Still, a research paper weighs 20-30% of your course grade, so it deserves more attention than quizzes and small homework assignments. If you are great at writing common school essays, you have higher chances to cope with the task like developing a research or term paper. It plays a significant role in your self-development and general score per course. That is why it is impossible to ignore the meaning of this task. Before you start writing your first research project ever, it is recommended to view at least a couple of books on academic writing. It will give you a clue on what structure should look like. Basic Writing Advice for College Students Please read this section with general writing tips before moving to the work on your first draft. There are some things that make a process of writing a research paper different from writing a typical essay. You should consider these nuances first. Start writing your first draft early. As soon as you begin to write the first page, youââ¬â¢ll get to the point. An early start makes it possible to have enough time for review and corrections later. You need to have at least a couple of months ahead to catch up with the final deadline. The first month should be dedicated to finding sources and making notes. Pay attention to all related in-class readings too. Take advantage of the time at your disposal ââ¬â remember that in-depth analysis demands a plenty of efforts. Try to use only official language while writing. English slang and jargon words are forbidden. After all, we are talking about college project instead of a blog or fashion magazine article. Insert different scientific terms while writing, but make sure to explain their meaning. Do not use words that you donââ¬â¢t know. You risk falling into the trap when your tutor asks you about any of the complex terms. Write the full interpretations of each abbreviation when it is applied for the first time in your text. Select the research paper topic wisely. There are times when your tutor does not assign a specific topic to discuss. It means that you can decide on your own, but you can only choose any topic related to the studies subject. Go through your in-class notes and lecture writings ââ¬â perhaps, you will find something interesting over there. Another great place to look for good ideas is media. Select only up-to-date sources as your primary sources. Under this term, we mean sources that are no more than 5 years old. Show a keen interest in your teacher. By picking one of the recommended topics from your course syllabus or research paper instructions, you show the respect to your tutor. Tutors love to be listened and heard. It makes no sense to pick the easiest topic ââ¬â usually, it is not curious at all. Moreover, youââ¬â¢ll be having hard times when there will be nothing left to say. Still, you have to obey the word limit set by your teacher. Also, try to find the topic from your list which seems interesting to both you and your teacher. Add innovative ideas to your study ââ¬â and here we go! Narrow down â⬠¦ everything! Although a research paper contains much more pages than an essay, it has to be concise as well. Avoid wordiness and writing complex, long sentences. Talk only about specific arguments in pure English. Explain the details, but donââ¬â¢t dedicate an entire page to a single question. At the same time, donââ¬â¢t write down hooey just to fill up space. Cite background readings. A research paper has to be cited. It must include direct and indirect quotations to support each point with some evidence. The last step of your research paper writing process is Bibliography. You should place all applied sources in alphabetical or chronological order once you are finished. A published source is the best proof of your words. Sure thing, it has to be credible and time-tested. Thatââ¬â¢s why Wikipedia or Quora are not the most appropriate sources for writing a good research paper. Always prepare an outline and keep it. You can come up with the table of contents or detailed outline ââ¬â anyway, you need an action plan not to get lost in your research paper. An outline is a detailed plan which includes all steps you have to take to finish the process of writing a research paper. Every point describes the questions you discuss in separate sections. Order professional help from time to time. It is okay to get tired of the writing process sometimes. In such situation, you may contact professional academic writing service to hire the best experts in your field. You may either order a custom research paper (made from scratch) or pay only for the revision of your current draft. In any case, here you can find a writing help you deserve. Steps and Actions You Have to Take It is time to move from listing the general rules to the discussion of the paperââ¬â¢s major parts and writing process itself. Developing Introduction Just after reading all those creepy articles and textbooks, picking your topic, and preparing an outline, you should work on the most important part of any academic paper ââ¬â introduction. A research project has to possess a powerful thesis statement. In addition, a first paragraph must explain why the particular ideas were chosen, how society can benefit from studying the chosen topic, which methods and sources were applied to the research, and what kind of results the author expected to obtain. Pose a research question clearly to provide an answer at the end of your project. Of course, potential readers can learn everything they need from a summary which precedes introduction. This summary is called an abstract. Research papers suppose to have one. It has to occupy no more than 1/3 of the page, but it has to give answers to all disturbing questions like introduction does with the only difference that an abstract also recalls the results. Pretend that you are not the author of the research paper when writing an abstract. Write it in the shape of an independent review like this: Abstract Ten Lessons from Biotechnology Experiences written by three representatives of such organizations as Food and Agriculture Organization and Research and Extension Unit offers a review of nineteen studies that proved the effectiveness of biotechnologies used to meet the requirements of smallholders. Anyway, further organization of your research paper often depends on the introduction. Find out which fact or statistics may encourage your target reader. As far as itââ¬â¢s not an essay, you canââ¬â¢t use jokes or proverbs. Research papers imply the usage of scientific techniques only. The main idea of introduction is obvious: present your ideas and start writing the body of your research paper. Body Paragraphs There can be more than 3 body paragraphs in your paper. When you are describing the methodology, it may take more space than you think. Besides, youââ¬â¢ll have to include findings and discussion. While each paragraph of the school or college essay begins with some argument which has to support thesis statement, the body in research papers is rather inconsistent. You may want to write about methods first and then add some information about the tools and equipment used during the experiment. You may be writing about the sample population in more details in case this parameter is very important for your study. As you can guess, a research paper involves much more steps than any other academic assignment (except for the dissertation which is even bigger and more complicated). When youââ¬â¢re finished with methodology, dedicate several sentences or even paragraphs to describing materials that were used to complete your research. Remember to refer to your initial outline when youââ¬â¢re getting confused. This way youââ¬â¢ll save the logical flow of your thoughts. Writing Discussion and Conclusion These two sections appear one after another in your research paper. The discussion should still be done in the official tone. Despite the name of this section, itââ¬â¢s not a forum discussion. Sometimes, students may skip discussion if the research project is not that complicated. If your paper is rather large and confusing, include this part into your outline to make some things clear. For instance, you may stress the importance of the study and give good reasons. Read the entire research paper before writing a conclusion. You will need to refresh your mind again when developing an abstract and bibliography. The goal of the results part which is the last paragraph of any research paper is to state and interpret your findings and their significance for your community. Mention all points that you have applied in your research paper to defend your thesis. Highlight the basic arguments that support your position towards a particular topic. The conclusion must sound logical and objective without adding your own preferences. Make sure to answer the main question of the study and give explanations to each figure, table, chart, or graph. Additional Hints on Research Paper Writing One of the most important parts is a bibliography. In some writing styles, it is called , while in APA it is mentioned as References page. It is better to take notes each time you use another source in your academic project. You have to cite all sources: from those that you quoted to those that simply helped you on the way to your complete paper. Include all publication information for each source: Authorââ¬â¢s name Title of the book/journal/article Date of publishing Page number Issue, number, volume (if available) The list of all researched sources has to appear in the alphabetical order. Sometimes, you may be required to keep it in chronological order. Get acquainted with special guides for attributing sources before getting started. Here are several examples in MLA format: Creed, Barbara. ââ¬Å"Horror and the Monstrous-Feminine. An Imaginary Abjection.â⬠Horror, the Film Reader, 2002, pp. 67-75. Freud, Sigmund. ââ¬Å"Three Essays on the Theory of Sexuality.â⬠New York: Basic Books, 1962, 24. Post-writing procedures consist of proofreading and editing your final paper. We donââ¬â¢t recommend submitting the project once youââ¬â¢re done. There can be many different mistakes. Check the structure of your research paper from the readerââ¬â¢s point of view. Does it make sense to you? Is every sentence logical? Have a look at the word order and other tiny details. Launch some grammar-checking software to see whether there are any grammar, spelling, or punctuation errors. Often, such apps help to define plagiarism index as well. It has to be minimized in case it is more than 5%. Some professors ask for even higher uniqueness. To have this procedure done successfully, make use of: a dictionary or spellcheck a thesaurus for synonyms a grammar book Another method is to send your research paper draft to online editing services to have back a perfect content free of any mistakes. We hope that these tips on writing a research paper were useful for all students and their working colleagues.
Sunday, October 20, 2019
10 ways to turn your expert analysis into an exceptional report
10 ways to turn your expert analysis into an exceptional report 10 ways to make your client love your next report Youââ¬â¢ve done your research. Youââ¬â¢ve investigated your clientââ¬â¢s processes in detail and youââ¬â¢ve analysed your findings. As a result, youââ¬â¢ve come up with some substantial recommendations that you feel your client will be truly happy with. All you have to do now is write your report. This is the point where things can easily go wrong and all that hard work can be undone. You have probably spent a lot of time with your client and may have built up a strong relationship. But this does not change the fact that leaving the right impression will depend on the quality of your report, which will ultimately depend on the quality of your writing. So what can you do to make sure that your report goes to the top of the pile, makes a lasting impression and demonstrates all your hard work, technical expertise and innovation? To help get you started, here are my ten top things to think about before you start writing your report. If you want more, be sure to sign up to our free webinar: How to transform your expert analysis into exceptional documents. Simply click here to reserve your space (places are limited). 1. Know what the client wants First things first. Your report should be client-centred, rather than consultant-centred. The chances are that no sooner do you realise that the report deadline is looming than you fall into the ââ¬Ëgetting it doneââ¬â¢ trap. At this point, itââ¬â¢s worth taking a couple of deep breaths and spending a few minutes thinking about what your client actually wants. This may sound obvious. It should be. Yet so often reports follow a standard template structure that poorly reflects an individual clientââ¬â¢s brief. Why not ask the client exactly what they want to see in the report and even how long they would like the report to be? Alternatively, ask yourself a few simple but telling questions. What information does the client expect? With what level of detail? How much knowledge do they already have? What will they use the report for? Who will read it? 2. Copy and paste with caution It goes without saying that you should copy and paste only with extreme caution. It is all too easy to forget to change the company name, paste in confidential information from another document or to leave out a vital piece of client-specific information. Your brain tends to see only what it wants to see, and to ignore what it doesnââ¬â¢t. Be VERY careful. 3. Put key messages up front And what about the key messages and recommendations that you want to get across? How can you make sure that these really stand out and are not lost among volumes of peripheral detail and background? Many analysts use a basic structure in which they start with their findings, then outline their conclusions, and then give their main message ââ¬â their recommendations ââ¬â at the end. The effect on the client is to keep them guessing or arguing with every point and perhaps ending with a conclusion that differs from your own. A far more effective structure is to start with your main message and then provide the information that supports it. 4. Avoid jargon and ââ¬Ëbusinesseseââ¬â¢ Then comes the next common trap: falling into jargon or business speak, or using unnecessarily flowery language. Many people believe this shows how much knowledge, intellect or even superior industry expertise they have. But does it really? The truth is that your client has no interest whatsoever in the sophistication of your use of vocabulary. Whatââ¬â¢s more, the public and private sectors are becoming increasingly cynical about consultants, believing that they produce over-long, over-written reports on purpose to justify their ââ¬Ëexorbitant feesââ¬â¢. Whatever you do, avoid providing any additional ammunition to that particular argument. The bottom line is that clients will not appreciate long words, complicated language, management speak and ââ¬Ëbusinesseseââ¬â¢ jargon, nor will they want to plough through lots of acronyms and abbreviations. They will find them irritating, confusing and time-consuming. Take the time to find a more effective way of writing whatever it is you want to say. If using complex technical terms is absolutely unavoidable, make sure you provide a glossary in the appendix. Industry jargon has its place, but only if youââ¬â¢re certain your audience will understand it. (And they usually understand less than you think they do.) 5. Donââ¬â¢t write for robots On the subject of language, remember that when companies and organisations appoint consultants, they hire people, not robots. Language like ââ¬Ëit is recommended â⬠¦Ã¢â¬â¢, ââ¬Ëit is estimated â⬠¦Ã¢â¬â¢, or ââ¬Ëit has been proven â⬠¦Ã¢â¬â¢ does not sound more professional; it simply depersonalises your report and makes it less accessible. Your client wants to know that their advisers are real human beings, so be bold and put people at the heart of your writing: ââ¬Ëwe recommend â⬠¦Ã¢â¬â¢, ââ¬Ëwe estimate â⬠¦Ã¢â¬â¢ or ââ¬Ëwe have proven â⬠¦Ã¢â¬â¢. It is far more interesting and meaningful to read about organisations and individuals taking action than to read about all sorts of actions and events mysteriously occurring. Think ââ¬ËTarvexââ¬â¢s customers are crying out for the new product rangeââ¬â¢ rather than ââ¬ËThe new product range has experienced considerable demandââ¬â¢. Or ââ¬ËThe CEO has transformed the companyââ¬â¢s performance in the exports marketââ¬â¢ instead of ââ¬ËThe companyââ¬â¢s performance in the exports market has been transformedââ¬â¢. Make your language as lively as you can. If youââ¬â¢re trying to ââ¬Ësellââ¬â¢ a particular recommendation, paint a vivid picture of the excellent results it will bring ââ¬â or of the horrendous pitfalls that will await as a result of not implementing it. And naturally you also need to examine all the pros and cons, including the cost implications, of following ââ¬â or not following ââ¬â your recommendations. 6. Make your words count Generalisations or exaggerations are another characteristic of poor writing to be wary of. Take ââ¬Ërecord levels of profitââ¬â¢, for example. Are they truly record levels ââ¬â ie the highest ever ââ¬â or do you really mean the highest in recent years? If so, how recent? If you mean for five years, say so. And what about ââ¬Ëa large percentageââ¬â¢? (Is this 51 per cent or 99 per cent? Thereââ¬â¢s quite a big difference, after all.) Beware of words and expressions such as ââ¬Ërecordââ¬â¢, ââ¬Ësignificantââ¬â¢, ââ¬Ëconsiderableââ¬â¢ and ââ¬Ëwide section of the communityââ¬â¢ unless you can actually quantify them. 7. Punctuate with care We notice words and language and how people use them: pulling people up for poor punctuation, dodgy spelling or dubious grammar is almost a national pastime. And the likelihood is that your client will have a similar awareness of language ââ¬â and irritation with its misuse. So never delude yourself that it is only what you say that counts and not whether you know how to punctuate correctly. It is amazing the bad feeling and ill will that a misplaced comma or a misjudged apostrophe can cause. If you want more advice on improving your business writing, why not download our free guide, The Write Stuff? Click here to get your free copy today. 8. Structure strategically Another common error is to try to plan and structure the report simultaneously. It is, in fact, much easier to do these two things separately. Start by brainstorming all the information that needs to go into the report. When youââ¬â¢re sure you have covered everything, itââ¬â¢s time to tackle the issue of what goes where and in what format. The structuring process requires an element of detachment ââ¬â even bloody-mindedness. Only information that is essential to your client should go in the main body of the text; any information that is ââ¬Ëimportantââ¬â¢ or ââ¬Ëof interestââ¬â¢ should be relegated to appendices, footnotes or a separate chapter. Additional detail, figures, references or diagrams are all examples of ââ¬Ëimportantââ¬â¢ information. Put yourself in your clientââ¬â¢s shoes. How would you react to a report if you felt your valuable time was being wasted on nonessential detail? Yes, your client may be interested in the background to the project and in how you carried out the research and the consultation process. But what theyââ¬â¢re actually paying you for is to identify the cause or causes of a problem or challenge and to tell them how to solve it. If you make them wait until the end of the report to tell them your recommendations, the chances are that their patience will be wearing very thin indeed. This brings us to another tip on helping your client to navigate your report. As you start to structure your report, plan how best to divide it into logical sections and give some thought to your subheadings. Subheadings should be clear and meaningful, rather than generic, so that they act as signposts, guiding your client through the report and showing them where to find specific topics. 9. Optimise your executive summary Pay particular attention to your executive summary. As we all know, this may be the only part the real decision-makers read, so make sure it can stand alone and that it contains real information, including hard facts and figures. If your report includes recommendations, the executive summary should make it clear what these are and include their implications, values and costs. What about length? As a general rule, itââ¬â¢s best to stick to a maximum of two pages, using headings and bullets (but not too many), and perhaps a carefully selected graph or pie chart to get your main message across. 10. And always remember A well-written report will influence your clientââ¬â¢s thinking and decisions and galvanise them into action. It will also act as a first-rate marketing tool for your firm. But a poorly written one will exasperate your client and jeopardise your reputation and the chances of them implementing your recommendations. It might even lose you business. In your clientââ¬â¢s view, youââ¬â¢re only as good as your last report. So which impression do you want to leave them with ââ¬â incisive must-read or supposed-to-read-because-they-paid-for-it? Want to learn more about transforming your expert analysis into exceptional reports for your clients? Sign up here for our free webinar. Want to improve your teamââ¬â¢s report writing? See our report-writing course for companies and our business-writing courses for individuals. You can also call us on +44 (0)1273 732 888 for a no-obligation chat with one of our friendly advisers. Image credit: Dragon Images / Shutterstock
Saturday, October 19, 2019
Sexual harassment Assignment Example | Topics and Well Written Essays - 250 words
Sexual harassment - Assignment Example Women feel more comfortable when talking to other women about these issues. Aside from this, the organization can stipulate in its code of conduct that sexual harassment goes against company policy and violators will be dealt with severely. Finally, training can be provided to new employees, particularly male employees, about what appropriate touch is in the workplace. In addition, training can be provide to new female employees about what to do when they feel they have been sexually harassed, who they should go to, and what the potential outcomes may be. The first thing that an organization should do when dealing with alleged sexual harassment is to investigate the incident. Were there any witnesses? If not, is the complainantââ¬â¢s word strong enough to take action. Without indisputable evidence, it is very difficult to reprimand someone for an action they may not have taken. If it can be proved beyond all doubt that sexual harassment occurred, then the violator should first receive a warning and potential suspension from work duties. If it occurs again, then the violator should be instantly dismissed. If, on the other hand, the sexual harassment cannot be proved, then no action can be taken at that time. The best that could be done would be to file a report and keep it on hand for any future instances of sexual harassment occurring
Draw out Your Future Essay Example | Topics and Well Written Essays - 1000 words
Draw out Your Future - Essay Example Robbin and Judge states that "companies that make themselves lean can be more agile, efficient, and productive-but only if they make cuts carefully and help employees through the process" (479). It means that an organization should consider internal reinforcements rather than external reinforcements because it is correlated with Clawson's argument on why people behave. Similarly, Clawson believes that the genetic endowment, the unfulfilled emotional holes and the human memes form one's personalities. As a result, Clawson comes up with the rational-emotive model, the reward and punishment model and the self-concept model as reinforcement mechanism designed for organizational structure.Clawson finds one of internal reinforcements accordant with the rational-emotive model. This model claims that we could use events, perceptions and observations, set of values, assumptions, belief and expectation (VABEs) to influence oneself's own conclusion, lead to their emotions and end up with their projected behaviors. For example, an observed behavior results from an absorption of opinion leader's reaction to certain situation and the object act like "a leader's point of view" (Clawson). Moreover, affective events theory suggests "work events trigger positive or negative emotional reactions, to which employees' personalities and moods predispose them to respond with greater or lesser intensity (Robbins and Judge, 135). It drives to analysis that we could correct organizational behavior that a leader should show to complete task to employees.
Friday, October 18, 2019
Satellite Technology Research Paper Example | Topics and Well Written Essays - 1750 words
Satellite Technology - Research Paper Example Historically, the first artificial satellite was launched by Russia (at that time known as the Soviet Union) in the late 50s. Though, there was not a specific purpose behind that satellite, however, it was used to transmit a repeated simple Morse code signal. On the other hand, todayââ¬â¢s new technology-based satellites are able to receive and re-transmit thousands of signals at the same time. These signals can be a simple digital data or they can include a complex TV program (Rouse; The Govt of PEI; Radio-Electronics). This paper presents an overview of the satellite technology. This research will cover a number of aspects such as the functioning of satellite technology, its uses, currently operational protocols, working distances, bandwidth etc. Uses of the Satellite Technology This section discusses some of the fundamental uses of the satellite technology. In the past, when the satellite technology was developing, satellites were interesting, hidden and top secret technology b ased systems. In fact, they were utilized mainly in a military power, for carrying out tasks such as espionage and navigation. On the other hand, they are currently a vital component of our daily lives. Now we can observe the use of satellites all around us: for example their utilization in weather reporting, TV transmission through DISH and DIRECTV Network, and daily telephone calls. Additionally, in numerous other examples, satellites perform a significant role in a number of areas. For instance, magazines and newspapers are more appropriate for the reason that they broadcast their images and text to a wide variety of printing websites using satellite to increase the speed of the local data and information distribution (Brown; Rouse). In addition, before transmitting data signals down the wire into our homes, cable TV is renitent upon the satellites technology to distribute its data. Moreover, the most dependable limousine and taxi drivers also make use of satellite technology bas ed Global Positioning Systems to determine the appropriate destination (Brown; Rouse). Satellite Functionality New technology-based communications satellites currently have a silent, however deep, influence on our daily lives. These technology based systems are used to connect remote regions of the Earth via television and telephone. Additionally, the modern business organizations conduct their business operations at high speed because of satellite technology. In fact, various newspapers, such as USA Today and The Wall Street Journal, are first designed and typeset and then for the sake of printing newspaper are all transmitted across the nation via satellite (Gulf of Maine Research Institute; Maral and Bousquet). Figure 1 Radio signals Source: http://www.gma.org/surfing/sats.html Figure1 shows that the radio communication signals near the microwave frequency transmission range are most excellent and extremely effective in transferring the huge volumes of data and information traffi c, for the reason that they are not redirected through the Earth's environment as minor data transmission frequencies are. In this scenario, they move around in a straight line, and this process is recognized as "line of sight data transfer and communication." If somebody in San Francisco attempts to beam a microwave data signal straightly to Hawaii, this will not be possible to send signals at such distance, in fact that the signal will disappear into space or dispel into the sea. Over
Escribe a person or event that has had profound effect upon your life Essay
Escribe a person or event that has had profound effect upon your life - Essay Example He contributed greatly towards the development of my character more than anyone else I have had contact with. His example of life is one which has inspired me towards greater heights and it serves as a measure for me to live my life without complaining about the situation I am in. It is understandable that many people in his position would be unable or even unwilling to work and choose to sit at home to while out their days. However, my grandfather continued his education at the Perkins School for the Blind and adapted to life as best as he could. He has quite a repute as cook as he is able to feel out the ingredients and makes outstanding food without even seeing what he has produced. His hands have become his eyes and even today he is able to wash, iron and fold his clothes better than what would come out of a professional laundry. He even developed his musical skills by playing the guitar and shared this passion of his with my by teaching me how to play it as well. My relationship with him developed because my parents were both working and they had to place me in the care of my grandparents. It was there where I learnt lessons of integrity, self reliance and honesty since he displayed these qualities in whatever he did in his life. As a loving husband and a father of seven children, he always made sure that family came first and everything else came second for him. I feel that every day for him was a choice to either give up, or to continue fighting despite the disabilities which had taken a lot from him. However, that did not stop him from giving back to society since he volunteered his time and mentored many other people who had similar disabilities. His patience and kindness are remembered by many who had a chance to interact with him. He always listened and reminded me that patience is a virtue that can go a long way towards making the measure of a man. The values and the confidence displayed by him gave
Thursday, October 17, 2019
Home work Essay Example | Topics and Well Written Essays - 250 words
Home work - Essay Example The basement has boards which show what to expect in the building, and shows where they can be found. The basement also has an indoor environmental quality, which gives information about the dangers of inhaling volatile organic compounds. The first floor shows the history and the mission of the building. It also shows its plan and layout, the surrounding neighborhood . The floor also shows the LEED performance, which is the criteria used to determine a green building. The second floor is concerned with the energy and atmosphere, such that, the windows had been covered by a bronze Mylar film, which reduces the full glare of light i.e. ultraviolet ray and, infrared rays. The walls have also been made from wheat board that uses a safer bonding agent, which is emission free. The third floor has a board showing the common cause of Colorado, the advantages of the use of fiber glass in the building and the benefits of using shared hands, which leads to saving money. The floor will use insulations of cellulose, natural cotton fiber and soy based foam. All these are natural and organic materials. The furnishings in the lobby, offices and meeting rooms are made from recyclable materials, the development of clean and renewable energy by buying a wind power and a composite door from minerals and fibrous
The Role Of Culture In International Business Essay
The Role Of Culture In International Business - Essay Example Thailand is formally recognized as Siam and publicly identified as the Kingdom of Thailand. Thailand is in the middle of the Indochina peninsula. Between the year 1985 and 1996, the country experienced a rapid upsurge of an economy and turn out to be a foremost exporter and newly industrialized country. The prime purpose of the paper is to provide a vivid explanation of literature review and a brief introduction to Thailand. The paper applies the findings of the theoretical models and literature review to assess the social changes and features of the unique culture of the country. At times individuals are viewed as the vastly cultured person. This means that individual has certain characteristics such as a taste for literature, manner, music, and speech which makes different from the diverse cultural background. In sociology and anthropology, the term culture is used in a special intellect. Furthermore, it refers to the feelings, thoughts, beliefs, and behavior of human beings. Sever al anthropologists and sociologists defined culture in numerous ways. Edward Taylor, one of the renowned British anthropologists, defined culture as the composite whole which comprises of art, knowledge, law, belief, custom, morals and other traditions and capabilities of human beings. According to Robert Morrison Maclver, culture is well-defined as the expression in modes of thinking and living of human beings. M. J. Herskovits defines culture as the mental map which enables individuals to guide in relation to other people and surroundings.
Wednesday, October 16, 2019
Home work Essay Example | Topics and Well Written Essays - 250 words
Home work - Essay Example The basement has boards which show what to expect in the building, and shows where they can be found. The basement also has an indoor environmental quality, which gives information about the dangers of inhaling volatile organic compounds. The first floor shows the history and the mission of the building. It also shows its plan and layout, the surrounding neighborhood . The floor also shows the LEED performance, which is the criteria used to determine a green building. The second floor is concerned with the energy and atmosphere, such that, the windows had been covered by a bronze Mylar film, which reduces the full glare of light i.e. ultraviolet ray and, infrared rays. The walls have also been made from wheat board that uses a safer bonding agent, which is emission free. The third floor has a board showing the common cause of Colorado, the advantages of the use of fiber glass in the building and the benefits of using shared hands, which leads to saving money. The floor will use insulations of cellulose, natural cotton fiber and soy based foam. All these are natural and organic materials. The furnishings in the lobby, offices and meeting rooms are made from recyclable materials, the development of clean and renewable energy by buying a wind power and a composite door from minerals and fibrous
Tuesday, October 15, 2019
Dwight D Eisenhower Contributions towards the USA Revolution Research Paper
Dwight D Eisenhower Contributions towards the USA Revolution - Research Paper Example Later on in life, he was married and had a family of two sons, serving as the Chief of Staff in the Army during the presidency of Harry Truman. He ventured into politics in 1952 and won with a clear majority defeating Democrat candidate Adlai Stevenson, himself being a Republican. During his reign as the United States President, he oversaw many political and social changes with the help of Richard Nixon his Vice President. In his presidency the implementation of the Highway Act cannot be overlooked and its importance in the transformation of American infrastructure and commerce. The country before his reign president had experienced great transformations in the automobile sector and ownership of cars had increased necessitating new and well-maintained roads. His National System of the Interstate and defense Highways was a great innovation that helped in the transformation of America (Bennett 451). The new highway system, arguably the greatest public works project to be engaged in Ame rica in its History, aided the speed of transport. However, every great side has a dark shadow and so did his noble idea. The great highway system is directly linked to hindering growth of cities, destruction of neighborhoods, and greatly hurt the environment. The great Interstate Highway system had elements of being helpful and at the same time destructive as has been argued by historian Evan Bennett who raised a question as to whether the highways were to ruin or highways to heaven.The highway was constructed in pursuant to the 1956 Federal Act.... The highway was constructed in pursuant to the 1956 Federal Act on aid to highways, following major campaigns by President Dwight D. Eisenhower. The highway forms the second longest road in the world with its present day 47,182 miles its first phase having taken 35 years for construction. The need for the highway at that time was rife following the unsafe roads that had numerous accidents and had recorded high numbers of deaths than before its inception. The Presidentââ¬â¢s quest to have the road constructed was reinforced by the defense part, as there were great fears of the Cold War (Mumford 234). His belief and support for construction of new highways is traced back to 1919 when he joined the first United States Armyââ¬â¢s Cross-Country Motor Transport Train. The team was on a mission to learn how motor vehicles would cross the country (Whitman 70). He attributed his vision of the highway from Germany, which had made him see the wisdom of broader ribbons across America inste ad of two-lane highways (Murphy 50). Dwight D. Eisenhower took immediate action upon assuming office, writing a proposal to Congress on the creation of transcontinental highway system (Murphy 50). He signed the act on highways into law on June 26, 1956 that provide for federal government funding of the project to a tune of 90%. The states in this case contributed only 10% of the funding. The immediate negative effects of the construction were the increases in gasoline and tire taxes to fund the project (Faber 26). The highway also saw the first standardization across states in America making the roads less dangerous than before the inception of the highway (Frissell 2). The highway system did not benefit the transport sector only, but had other economic effects on different sectors. Faster
Monday, October 14, 2019
Economic freedom Essay Example for Free
Economic freedom Essay Does economic freedom help explain why the standard of living improves in some countries and declines in others? First of all we have to understand, what economic freedom is? Economic freedom according to William W. Beach and Tim Kane, PhD. ââ¬Å" Economic freedom is that part of freedom that is concerned with the material autonomy of the individual in relation to the state and other organized groups. An individual is economically free who can fully control his or her labor and property. â⬠(Taken from 2007 Index of economic freedom chapter no.3 by William W. Beach and Tim Kane, PhD). Or in simple words we can also say that everybody in his or her own country is said to be economically free, if their respective government protects their rights in every possible way and without any constraint. i.e. if an individual wants to learn anything, to do any kind of business or wants a job, then, he or she has a right to do that, while it is the responsibility of the government to make it convenient and possible for them. The first study of economic freedom was published in the year 1995, and it was improved over the years. There are about ten different types of economic freedoms, which are known as index of economic freedoms. The main purpose of defining these freedoms is to rank the countries in order to pave the way for foreign investment. Following is the list of ten economic freedoms: (taken from 2007 Index of economic freedom from chapter no.3 by William W Beach and Tim Kane, PhD). 1) Business freedom: To check the status of starting, operating and closing any business in how much time. 2) Trade freedom: To check the barriers and constraints in tariffs, import and export in the country. 3) Monetary freedom: To check the measure of price stability and how governments are controlling the prices, inflation etc. 4) Freedom from government: To check either state is providing public goods with minimum expenditure or not. 5) Fiscal freedom: To check the burden on the government with respect to revenue side. 6) Property rights: To check whether the public have keeping the private property rights, defined and secured by the laws, and are clearly defined by the government. 7) Investment freedom: To check whether the government deserves to have the foreign investment or not. 8) Financial freedom: To check the operation of financial institutions i.e. banking systems; are they out of government control or not. 9) Freedom from corruption: To check the status of corruption in the society, i.e. in the business system, judiciary, and administrative system in the country. 10) Labor freedom: To check the status of growth of labor and business either they are working without government interruption or not. (Taken from 2007 index of economic freedom from chapter no.3 by William W Beach and Tim Kane, PhD). Each one of the ten freedoms is measured on a 0-100 percent scale, 100 as the maximum freedom while 0 is the least or minimum freedom. The study of economic freedom was conducted on about 157 countries of the world. To show how it works, I choose two countries that are North Korea and South Korea. North Korea has a communist form of government and is ranked at no.157 in the index of 157 countries, its economy is 3% free. It has exports of $1.3 billion, it exports: minerals, metallurgical products, manufacturing (including armaments), textiles, fishery products etc. and imports ofà $2.3 billion, it imports: petroleum, coking coal, machinery and equipment, textile grains etc. In communist form of government every asset in the country belongs to the state, therefore there is no business freedom i.e. 0 % (in 0-100 % scale) in N. Korea. Also government controls all the imports and exports so trade freedom i.e. 0 % is also nil. No data on income or corporate taxes is available so fiscal freedom i.e. 0 % is also zeroed. Also government owns all the property including businesses therefore freedom from government i.e. 0% is also nil. No publicly record of inflation data therefore monetary freedom i.e. 0% is also zero. Also no private financial sector, therefore financial freedom i.e. 0% is also nil. Wages and incentives are also controlled by government therefore labor freedom i.e. 0% is also nil, also corruption is heavily present in the country so corruption freedom i.e. 10% is also negligible, but there is some investment freedom i.e. 10%, after the opening of foreign investment zone in the far remote area of rajin sonberg where basic facilities are also not provided till date. The government does not cover property rights i.e. 10%, so they are also negligible.à (Taken from 2007 index of economic freedom from chapter no.5). While South Korea has democratic form of government and it is ranked at no.36 out of 157 in the index of economic freedom, and its economy is 68.6% free. S. Korea has export of $299.2 billion, it exports: semi conductors, wireless telecommunication, equipment, motor vehicles, computers, steel, ships and petrochemicals etc. It has imports of $269.8 billion, it imports: machinery, electronics, electronic equipment, oil, steel, transport, organic chemicals and plastics etc. As South Korea has democratic form of government, in that form, the government tries every possible effort to please its citizens, therefore starting, operating and closing the business in that country is relatively easy, there is a lot of business freedom i.e. 83.1% present in the country. S. Korea as compared to N. Korea has good trade freedom i.e. 64.2% present but there are some restrictions in its some activities like import, non-transparent regulations and standards etc. S. Korea has high income tax rate of about 38.5% and relatively low corporate tax of about 27.5%, so we can say that it has a good fiscal freedom i.e. 0-100 bracket it has about 81% free. After the foreign investment promotion act of Nov 1998 the government opens the doors to foreign investment in almost every sector except media, electric power and some agricultural sectors, and also residents and non residents can now holds foreign exchange accounts, so there is a lot of investment freedom i.e. about 70% free. The private property right i.e. 70% is secure by the government; corruption i.e. 50% is present at some extent in the country. The labor i.e. 57.7% market is working under restrictive employment regulations due to which employment and production growth rate is very low. Government interference in private sector is negligible, so freedom from government is 81.5%. The government regulates the prices in some sectors like agriculture, telecommunication and other utilities, which monetary freedom 79%, the government in retained some ownerships, second largest domestic bank is under them, which makes the financial freedom about 50% free. (Taken from 2007 index of economic freedom from chapter no.5). à In short economic freedom in South Korea is much superficial than North Korea, and it is mainly due to democratic and communism forms of governments, democratic people are enjoying the fruits of freedom while others do not.
Sunday, October 13, 2019
The Abuse Of Power In Night And The Pearl
The Abuse Of Power In Night And The Pearl In the story Night by Elie Wiesel and The Pearl by John Steinback, I will be explaining, action,reasons, and the consequences of abuse of power in an excessive or unreasonable way. In Night I will be talking about Elieze and his father the abuse of power they experienced. In The Pearl I will be talking about Kino, and his family, the abuse they received by someone else having the power. In The Pearl Kino and Juana are also experiencing abuse of power. Have you money to pay for the treatment. (pg.11) this is the abuse uneducated, poor people, like Kino and Juana go through, for not having enough money to pay the doctor. Coyotito, Kinos son was stung by a scorpion and could not be attended by a doctor, because his parents cannot afford to pay. The doctor has gone out, he said. He was called to a serious case. He shut the gate quickly out of shame. (pg.12) the doctor abuses his power by helping only the clients with money, and putting aside the poor like Kino, Juana and Coyotito. Moishe the Beadle, was afraid that nobody would believe the massacre he experienced, as it turns out Moishe was right and nobody believed him. But now a young man named Elieze along with his family is experiencing the abuse of power by the Germans and the Hungarian police. We no longer had the right to frequent restaurants or cafes, to travel by train, to attend synagogue, to be on the streets after six o clock in the evening. Then came the ghettos. (pg.11) Elieze and his family are now prisoners in their own home, having to live by others rules. Sighet was divided into two ghettos, and every home was well watched and every window facing the street had to be sealed. Elieze and his family are now worried after finding out that, they will transferred to a unknown place. The ghetto was to be liquidated entirely; departures were to take place, street by street, starting the next day. (pg.13) The Germans are abusing their power and making everybody in Sighet fear for their lives, not know ing where they are going to be taken. That was asecret, a secret for all, except one: the president of the Jewish council. But he would not tell, or could not tell. The Gestapo had threatened to shoot him if he talked. (pg.13) everybody is waiting to find out what will happen, and what awaits them, after being imprisoned in their own homes unjustly by the Germans. Kino and Juana go fishing one day for oysters. Kino dives down into the water and starts to pull oysters off the hummock where they live. After opening all the oysters Kino opens the biggest one of all and finds a big shinny pearl inside. News of Kinos finding travels quickly into the ears of the doctors. He is a client of mine, the doctors said; I am treating his child for a scorpion sting. (pg.22) Now that the doctor knows Kino has money to pay for CoyotitoÃâà ´s scorpion sting. The doctor decides that he will cure Coyotito, because Kino can now afford to pay him. The doctor is taken advantage of his power. The pearl was a sign of evil from the first time Kino found it. And suddenly he was afraid of his talking; his hand closed down over the pearl and cut the light away from it. Kino was afraid as a man is afraid who says, I will without knowing. (pg.26) the pearl as Kino and Juana start to notice is nothing but problems for them. One night after someone breaks into Juanas and Kinos home, Juana begs Kino to throw the pearl away. Throw it away; Kino let us break it between stones. Let us bury it and forget the place. Let us throw it back into the sea. It has brought evil. Kino, my husband, it will destroy us. (pg.38) Juana just wants to live in peace the way they lived before finding the pearl. Finally Kino and Juana take the pearl to sell it because they know people will try to take advantage of them. They are followed by the whole town, Now the dealers glanced quickly at one another, they knew they had played too hard, they knew they would be disciplined for their failure. (pg.52) the dealers try to take advantage of Kinos knowledge; they think they can convince him the pearl is not worth anything. Kino is aware of their evil intensions so he decides not to sell the pearl for the fifteen hundred pesos they offeredhim. The time has come you must leave all this, Hungarian police used their rifle butts, their clubs to indiscriminately strike old men and women, children and cripples. (pg16) The moment they have been waiting for has finally come. They are brutally being forced out of their homes by the Hungarian police and the Germans, the citizens are sacred and do not understand the cause of the police brutality. All the Jews, outside hurry (pg16) the citizens, are being lined up outside the street, so the police can take roll call They are forced to stand outside in the hot sun with no water. The heat was oppressive, sweat steamed from peoples faces and bodies children were crying for water. (pg16) Everyone has to wait in the hot sun for hours. Cruel and brutally is how the Germans are treating these poor people, not being able to stand up t o a higher power, the Germans are abusing their power on innocent people. Oh God Master of the Universe, in your infinite compassion have mercy on us. (pg20) El ieze after seeing his father cry for the first time in his life realizes this is not a game it is not a dream; all Elieze can do now is pray for all the injustice, pray and hope that this is just a big misunderstanding. Elieze cannot believe what they are being put through. We walked towards the station, where we were going to be taken by the Gestapo. After a long ride the train had finally come to a stop. In the air, the smell of burning flesh, it must have been around midnight, we had arrived in Birkenau. (pg28) The SS man came forward hitting and telling everyone to leave all the objects behind in the wagon. Their only things of value they had brought along had to be left behind Men to the left, women to the right. (pg29) This was the harsh reality, the moment when Elieze had been separated from his family, not knowing whether this was going to be the last time they would ever see each other. Elieze was scared and did not want to separate from his family. The threats continue for Kino and his family, the pearl has now become a real problem. Kino was attacked outside his own home by some stranger; Kino had no choice but to take a life to protect his family, killing a man for this reason Kino had to leave his home town. Kino was going to be wanted by these men and decided to leave It bit through neck and deep into the chest, and Kino was a terrible machine now.(pg86) This is what Kino has been driven to do, after being chased all over the place by some trackers trying to take his pearl and kill his family, Kino had no choice running out of places to hide Kino had to kill again. Kino had become as cold and deadly as steal.(pg87) After being pushed to the limit, Kino finally got tired and had to push back. Kino was tired of running, being scared, and treated like a dog. Worst of all Coyotito was shot, and killed by one of the trackers, causing Kino to lose his temper and go crazy. Kino killed the tracker with the rifle and with the same r ifle Kino killed the other two trackers. Sons of bitches, why have you come here? (pg30) The search for the truth is finally over, after a SS officer tells Elieze and the rest of the prisoners, why they have been brought to the concentration camp, and the terrible things that await them. You will be burned! With no compaction, you will be burned to cinder! Turned into ashes! (pg34) Elieze is stunned, and petrified at the news of being burned alive, how can the Germans be so cruel and cold hearted to just kill people for no reason, this is all a horrible nightmare for Elieze and the prisoners. A truck drew close and unloaded its hold, small children, Babies! Yes I did see this, with my own eyes.(pg32) Elieze cannot believe his eyes, how can something so incredible to believe be happening, and why doesnt anybody do something about this terrible nightmare. Why doesnt the world know about this horrible place, that is burning human being, and little defenseless children alive? If that is true, then I dont want to wait, ill run i nto the electrified barbed wire. That would be easier that slow death in the fire. (pg33) Elieze is now panicking and thinking of a better death, than to be burned alive. If he is going to die then he wants to have control over his own death. Now Elieze and his father are prisoners having to work and wait for their turn to be thrown into the crematorium, and be burned alive. As they approach the flames, they are ordered to go back to the barracks and wait to be transferred to another camp site. We had arrived in Buchenwald.(pg103) Elieze s father at this point cannot go on any further; he is tired, sick, and weak from all the beatings and cruelty the prisoners have been putting him through. They said that we were sick, that we would die, soon and that it would be a waste of food. (pg107) The guards did not feed Eliezes father because he is about to die, for the guards Eliezes father is just another body to throw away, they are just waiting for him to die so they can get rid of him. His last word had been my name.(pg112) Eliezes father could not fight any longer, after having a strong fever, he had started to hallucinate he could no longer go on dying on January 29. The resistance movement decided at that point to act.(pg1 15) Americans have penetrated into the camp and caused the SS to flee, and leave the prisoners behind. At six oclock that afternoon, the first American tank stood at the gates of Buchenwald.(pg115) the nightmare was over, just like that Elieze was a free man, he and the prisoners had been rescued from death. Not wanting to celebrate all Elieze wanted to do is eat some bread, he was dying of hunger and the way he wanted to celibate was by eating. From the depths of the mirror, a corps was contemplating me; the look in his eyes as he gazed at me never left me.(pg115) after so long of not eating right and being over worked like a slave, Elieze for the first time and could not believe it was him. In conclusion life is unexpected, and uncertain. The message The Pearl and Night give us is to never give up, to always keep fighting in what we believe. To stand up for our selves, and if possible to not allow others to control or take advantage over us. If we fall, to get up again to not allow miner speed bumps to slow us down. Fight for our right, our equality, and most importantly our freedom. These two amazing stories show us how brave and how much a human being can endure, under constant beatings and such cruelty by other human beings. This is a reminder to enjoy our life to the fullest, because any day our life, our luck can change so be happy with what we have and be grateful.
Saturday, October 12, 2019
Culture and Technology - Tools to Aid in Survival Essay -- Sociology E
Culture and Technology - Tools to Aid in Survival Culture: ââ¬Å"the predominating attitudes and behavior that characterize the functioning of a groupâ⬠. Technology: ââ¬Å"the body of knowledge available to a society that is of use in fashioning implements, practicing manual arts and skills, and extracting or collecting materialsâ⬠. Technology aids in the functioning of a group: it is what enables ââ¬Å"predominating attitudes and behaviorâ⬠to be acted upon. Therefore, initially, a culture must provide incentive for the development/adoption of a technology. Once adopted, the technology must then be incorporated into the society, requiring cultural adjustments. Always, usefulness is the key determining factor. Cultural adjustments must be worth the effort, the technology must meet a societal need. The technologies that each society chooses to adopt are the ones that they find the most useful. Societies have not developed different technologies by accident: the criteria for determining ââ¬Å"usefulnessâ⬠is culturally based. The Near East is not a particularly fertile area. Dry land and large rivers that periodically flood characterize the landscape. Obtaining sufficient food was not easy. ââ¬Å"The most vital need of early man in regions of scanty rainfall such as the Near East is water.â⬠(Drower, 520). Because this was the most difficult challenge facing them, from an early stage the people who populated the area must have focused on developing effective farming practices. For them, there was probably little else that was as important as water. Because of this, the cultures of peoples in the area centered around the water. Everything was defined by the river. The oracle of Amen, for example, defined Egypt to be ââ¬Å"The entire tract which th... ...ct. Everyone wants to survive: culture and technology both are merely tools to aid in survival. Usefulness is the governing factor for both. If part of a culture is no longer useful because of a change in the environment, that culture will change. If technologies may be developed to make an environment more hospitable, thus avoiding cultural change, then those technologies are focused on. What is most important to people is the maintenance of their culture. Sources Chant, Colin. Pre-industrial Cities & Technology. London: Routledge. 1999. Drower, M. S. A History of Technology, from Early Times to the Fall of Ancient Empires, Chapter 19: Water supply, irrigation, and agriculture. Edited by Singer, Holmyard, and Hall. Oxford Clarendon Press, 1958. Ehrlich, Paul R. Human Natures: Genes, Cultures, and the Human Prospect. Washington D.C.: Island Press. 2000.
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